QUANTITATIVE

QUALITATIVE

user research

projects

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Dutch Bros mobile app

    Senior User Research Lead
    Developed UX research strategy defining target and end user demographics. Executed mixed methods including moderated interviews, focus groups, usability testing, task analysis and pain point identification. Developed diary study and designed internal quantitative metrics framework for ongoing feature performance tracking.
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  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    AT&T employee mobile app

    Senior User Research Lead
    Led client research team of 4, planned 12 months of end user and business stakeholder research, designed surveys, developed user archetypes, conducted focus groups and usability testing.
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  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    unrivaled mvp mobile app design

    Senior User Research Lead
    Led enterprise design thinking workshop for C-suite members of Women’s Basketball League. Built app launch design timeline (phase 1 and 2 requirements) and design and technical staffing plan.
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human centered

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relentless reinvention

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human in the loop ai

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human centered · relentless reinvention · human in the loop ai ·